Unfortunately, many business people make the mistake of simply creating a website or setting up a Facebook page, then sit back and hope for traffic to visit the sites. After a short time of little, or no activity on their sites let alone conversion to sales, they conclude that the internet is a waste of [...]

With the amount of spam filling inboxes on a daily basis, it’s no wonder that people are hesitant to share their online contact details. This presents a challenge for savvy business owners who understand the importance of an online presence and the need to convert visitors to customers. Here are some ideas on how you [...]

Online customers are quite different from offline ones. Online shoppers tend to do more research before making a purchase and can visit quite a few stores in a short period of time. Here are our Top 5 tips to consider in order to gain and retain your online customers:

Detailed product descriptions – as your online [...]

The old Yellow Pages tag line, “Let your fingers do the walking” is as true today as it was when it was released in the 70s. With today’s consumers hungry for convenience and accessibility, an app seems to be a great way to direct their fingertips to your business.
The key to successful advertising is keeping [...]

Earlier this month Google launched its Google+ Business Pages, giving business owners the ability to create pages for their brands and businesses.
Google are introducing the new Pages as ‘A leap forward in building relationships between businesses and people’. And with over 40 million people using Google+, perhaps you need to direct your marketing attention to [...]