Anyone waiting for the backlash against Google’s continuing and irresistable rise to universal dominance may have a while longer to wait. The previews last week of Google Wave have demonstrated that - yet again - Google is shaping the web instead of merely using it and why that is the best business model in this brave new online world.

If you have an online commerce site and you are running an Adwords campaign and you do not have conversion tracking installed then read on because you need to utilise this great feature of Adwords. Conversion tracking provides invaluable site usage statistics that helps online commerce sites track purchases and sales to better measure return on investment (ROI).

Search Engine Optimisation, articles on usability, optimising for websites Sydney.

This is an example of writing content purely with Search Engine Optimisation in mind. Sure, the text will be picked up by search engines but so what? It provides nothing useful to the reader and eventually will lose any ranking advantage it gains when no one navigates to your website and provides you with the ultimate online testimonial: a link back to your site. More importantly, you are wasting valuable time and resources attempting to exploit the system.

Are you blindly cutting back your marketing in the recession? Not finding your old strategies as effective? Aaron Darc explores the changing psychology of the consumer and how marketing techniques must change with it.

Remember the Sydney Olympics? How cool they were? I was talking about those wonderful few weeks in 2000 with a friend when the thought struck me how different things were back then.

As a child, the year 2000 was always put forward in science fiction and popular culture as the benchmark of a golden age. My favourite comic as a boy, 2000AD, depicted fantastic future worlds of robots, flying cars and spaceships. Now, the year 2000 is in our past and doesn’t seem to be the technological marvel it once was in our minds. So much has changed in our world that the year 2000 now illustrates how quickly we all have to adapt.