Futureproofing your business

November 30th, 2009

“Any company that can’t imagine the future, won’t be around to enjoy it.”

CK Prahalad

Decades ago, the pace of change was slow enough that the future seemed far away. The car people were driving today would still be around next year. Technology still lasted for years instead of weeks. Companies could feel safe and secure operating within rigid business models based around what worked before.