Google+ what does it mean for your business?

Earlier this month Google launched its Google+ Business Pages, giving business owners the ability to create pages for their brands and businesses.

Google are introducing the new Pages as ‘A leap forward in building relationships between businesses and people’. And with over 40 million people using Google+, perhaps you need to direct your marketing attention to setting up your Page as a priority!

As a foundation to Google+ Pages, a very cool feature called Direct Connect lets people to go directly to your Google+ page if they type the ‘+’ in front of their Google Search. The search results also include your last few Google+ posts below the entries for your website. Google also has an “add to circles” option so they can easily follow you directly from the search results.

If you’re wondering why you need another social media account to manage (and that’s a very good consideration) you might be hesitant to give Google+ Pages a look in. However getting in early, even if you don’t fully understand why yet, is a very good strategy. By getting in early and using the platform to set up a solid foundation, you’ll get a competitive edge over your slower-adopting competitors.

If you’re still wondering why you need a Page, here are the top 5 reasons:

1. There are obvious SEO benefits with Google using their leverage. According to Search Engine Land: “[Google+ pages] will be indexed, ‘followable’ and individual updates or posts can be +1′d — much or all of which will be fed back into search results and rankings.”
2. Creating a page brings you closer to your customers, fans and followers so you can have real conversations with the Hangouts function.
3. You can create Circles to share the right messages with the right people. Target messages to specific demographics and locations – the possibilities are exciting.
4. People can easily recommend you on Google Search and advertisements with the +1 button.
5. You’ll be able to see who’s interacting with your Page, the demographics and how they are using the information with soon to be launched analysis tools.

If you have already set up a Google+ Business Page, we would like to hear about your experience.  Or give PlanetDomain a call on 1300 366 405 to discuss how we can help drive more traffic to your website.

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