What to do when you have the set up but need a kick start

Unfortunately, many business people make the mistake of simply creating a website or setting up a Facebook page, then sit back and hope for traffic to visit the sites. After a short time of little, or no activity on their sites let alone conversion to sales, they conclude that the internet is a waste of time and not working for them.

The reality of marketing a business online is not unlike marketing the business in real time. If you were to simply place a sign advertising your business on a random street somewhere in the world, and expect business to flow to you, that would be unrealistic. You would get a far better response from that sign, if you knew that the people you were targeting, were definitely going to see it. This applies online too.

Once you know where your target market is already hanging out, then you can create content on your site, that links with other websites that are already being frequented. There is no need to do this in a competitive way, simply in a way that informs potential customers of your presence and your services.

There are many tools available to websites that can help you get your message out. To begin with, one of the best ways to increase traffic to your site, is to set up some profiles on social networks such as Twitter and Facebook. These sites offer you an opportunity to provide free information to potential clients. Try to avoid simple sales blurbs about your business and instead focus on offering valuable information. Blogs and articles on your website are a great way to offer information that will present you as an authority in your field. You can link these articles to your social pages by ‘liking’ and ‘tweeting’. This will take traffic from Facebook and Twitter to your site.

Once you have an idea of how to get people to your site, it is important that when they get there, they find what they want in an easy, interactive way. Remember that people have different ways of taking in information. Those who enjoy visual stimulus will be happy to read and see images; those who prefer to hear information will benefit from an audio presentation and there are those who prefer some kind of interactive experience.

Videos through sites such as YouTube have proven to be an excellent way of driving traffic to other sites. Videos placed directly on to your website also provide visitors with a way of getting to know you or your business.

If you are short on a marketing budget but have time to spare, then all these things are relatively simple to do yourself. If on the other hand, your marketing budget allows it, then hiring an internet marketer will be a good investment. Internet marketers can offer you professionally written articles and content as well as providing all your social network links. They understand the importance of keywords and search engine optimisation and are at the forefront of any changes to internet strategies.

For further information on internet marketing contact PlanetDomain or call us on 1300 36 64 05 to speak to a consultant.

Please share this post with others:

Tags: search engine optimisation