SEO essentials for doing business locally.

These days, fewer people are using The Yellow Pages to find businesses in their local area. It is far quicker and more convenient to simply do an online search. This means that people trading in the real world, as well as online, need a web presence. Not only that but they need their business ranking on the first page of search engines in order to compete for local business. This means making the most of search engine optimisation.

Local SEO can benefit your business because it targets your local market without the hassle and expense of things like letterbox drops or advertising in the local paper. By using local SEO you will reach customers who are not only looking for the service you offer but are ready to buy. Local online listings not only promote your website but promote your business location and address. You can have more customers walking through your doors simply by using local SEO. Here are some tips to help you get started:

• If you don’t already have one, consider setting up a website which you can use as a marketing tool to promote your business. Include blogs and articles which are regularly updated.
• Create a Google Local account by entering your company name, address, telephone number and other company details. This will create a Google places listing for you including a map and link to your website.
• Do the same with Yahoo Local, a directory arranged by category and geographic location.
• Although you may not be getting as many referrals from your hard copy of Yellow Pages, you may well get good results from YellowPages.com. With their strong brand name, they are still popular with online searchers.
• Ensure that all the pages of your website include your address, because Google local is linked to Google maps and Google places. Make sure you have listed all the correct information with them, to give your business the best chance of being picked up in local searches.

Because most searchers do not want to be loaded down with irrelevant information when they search, they will use as much specific information to get them what they want. For example, someone living in Bondi trying to find a solicitor is more likely to search for “Solicitors Bondi” than simply “solicitors Sydney” or just “solicitors”. With this in mind, using key words appropriate to your business and location within your blogs and articles will help with Google rankings. By implementing these few actions you can have more local customers heading for your doors.

For more information on local SEO or to speak to someone regarding SEO management contact PlanetDomain on 1300 36 64 05. For a managed SEO solution take a look at our Site Energiser Pro service.

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