Why do I need a website when I can do everything on Facebook?

One of the best social sites on the internet for promoting and building your online business is Facebook. The site allows you set up your business, display your goods and services, include a check out, a blog and interact with your network of clients so why would you also need a website?

Your website is a marketing tool. Whilst you can focus on your network of clients within Facebook, the environment of Facebook does more to market Facebook’s brand than yours. Your website gives you the opportunity to market all aspects of your business as well as informing your clients of who you and your staff are. In some respects your website can behave a little like a CV or resume, informing potential clients of your business’ background and your experience. Your website is a much clearer message of your brand. Here are a few reasons for having your own site:

• You are at the mercy of Facebook decisions. Facebook can change its policy at any given moment, and depending upon your business’ needs it could render certain aspects void. With your own website you have far more control over content.
• With your own website, you have more control over content and layout. Whilst your newsfeed on Facebook shows visitors your most recent posts, they may not take the time to scroll down and look for other information. Your own website can create better-organised groupings of information.
• Your own website acts as a central location which can hold information such as product catalogues and pricing. It is also a great place to advertise upcoming special events or sales promotions.

Whilst Facebook offers business owners a fantastic platform for promoting and making sales, it is only one tool in your marketing repertoire. Your own website is your centralised place of business online, clearly promoting your brand and business message. Having a website as well as a presence within social media sites ensures links between pages creating a steady flow of traffic which will influence search engine optimisation. At Planetdomain you can find out more about the importance of your website and social media. Telephone them today on 1300 638 734.

Please share this post with others: