One of the most overstated and misunderstood concepts in business today must be ROI - return on investment. Ever since the arrival of digital marketing with the promise of highly specific metrics capable of breaking down a campaign into detailed numbers of clicks, conversions, dollar value and revenue versus cost, lazy marketing has been ruled by the instant analytics displayed on a sales spreadsheet. Every proposal becomes prefaced with “What is the potential ROI?” Every campaign is judged by the immediate numbers with little consideration of context, long term effects or related benefits to the business.

The internet is leaking all over the place. It’s flooding computers world wide with pre-release albums and pre-printing manuscripts of best selling novels! Someone mop this up mess of stolen creativity before the FBI catches on! Or worse, the artists!

Recently a spate of incidents involving leaked copyright-protected music, books and information have been plaguing [...]

Search engine optimisation (SEO) is a continual battle against your competition. You may be number one today, but tomorrow your competition may implement a new strategy and push you down the ladder. This constant race to the top is one of the least understood factors of SEO. Many clients believe that once they have achieved [...]

There are over three and a half billion mobile phone users in the world, vastly more than all the computer users combined. Over 25% of these people access the internet on their phones. These figures suggest mobile internet capability is fast becoming a reality for online marketers.

Mobile Marketing

In April ActiveMedia launched ActiveFRONT, a mobile [...]

Why has Planet Domain started a blog?
A strong blog takes effort, planning and focus, but the outcome can be very rewarding. Corporate blogging has become popular in recent years. In the US, businesses are taking up blogging at an incredible rate. 87% of enterprise business respondents to a recent survey indicated they use blogging [...]