Online customers are quite different from offline ones. Online shoppers tend to do more research before making a purchase and can visit quite a few stores in a short period of time. Here are our Top 5 tips to consider in order to gain and retain your online customers:

Detailed product descriptions – as your online [...]

Many potential pay per click advertisers are dubious of taking the plunge into a paid search engine marketing campaign with a fear that the paid ads will negatively affect their organic click throughs. In other words, some business owners have concerns that users will click on their paid ads instead of their organic listings, hence [...]

It seems you can’t open the paper or switch on the telly these days without being bombarded with doom and gloom about the world economic collapse. Just this week, Strathfield Car Radios went into administration, 75,000 jobs were axed in one day worldwide and another major UK bank went cap in hand to the Government for billions in bail-out funds.

Yet a recent survey conducted by Sweeney research for the Quarterly Sensis Business Index in November 2008 revealed that online businesses are far more confident and prepared for growth in 2009 than the general business community. When asked about their business prospects for the coming 12 months, online businesses returned figures indicating 46% confidence compared with only 13% for all small to medium businesses.