March 26th, 2008
For many webmasters, the goal seems to be to attract as many visitors as possible. But if these visitors don’t turn into customers, the investment you made in attracting that traffic is wasted.
When considering whether your website is successful, you need to assess your return on investment based on the number of visitors balanced against [...]
Tags: custoemr conversion, online marketing
Posted in online marketing No Comments »
March 19th, 2008
Online business and ecommerce has been with us for well over a decade. Yet, there is still a lot of resistance to the inevitable changes to classic business models that ecommerce brings.
For most businesses moving online, their business model did not change beyond adding postage and packing to their existing products. But is this enough? [...]
Tags: ecommerce, napster, nine inch nails, online business, radiohead
Posted in online marketing 1 Comment »
March 5th, 2008
Why has Planet Domain started a blog?
A strong blog takes effort, planning and focus, but the outcome can be very rewarding. Corporate blogging has become popular in recent years. In the US, businesses are taking up blogging at an incredible rate. 87% of enterprise business respondents to a recent survey indicated they use blogging [...]
Tags: blogs, online marketing
Posted in Blogging, online marketing 1 Comment »