Earlier this month Google launched its Google+ Business Pages, giving business owners the ability to create pages for their brands and businesses.
Google are introducing the new Pages as ‘A leap forward in building relationships between businesses and people’. And with over 40 million people using Google+, perhaps you need to direct your marketing attention to [...]

With everything online moving so fast, how can you make sure your company is getting the most out of the internet and it’s applications to promote your business? This is your opportunity to learn how at Australia’s internet business conference & exhibition – The Internet Show.
Coming to the Sydney Convention Centre [...]

One of the most overstated and misunderstood concepts in business today must be ROI - return on investment. Ever since the arrival of digital marketing with the promise of highly specific metrics capable of breaking down a campaign into detailed numbers of clicks, conversions, dollar value and revenue versus cost, lazy marketing has been ruled by the instant analytics displayed on a sales spreadsheet. Every proposal becomes prefaced with “What is the potential ROI?” Every campaign is judged by the immediate numbers with little consideration of context, long term effects or related benefits to the business.

Think social media is all about Twittering your FaceSpace to all the Diggers and sticking it on YouTube? Wonder why so many people say they tried to use social media for their business but didn’t see any real benefit? Want to get that lightbulb moment where the point becomes clear?

If you’ve been in business for a long time, you are probably used to a marketing model that revolves around pushing your sales message to as wide an audience as possible – one-to-many communication. The television commercial, magazine advertisement and billboard are all about a single voice engaged in a one-way communication with a large audience.