Like me, do you hate it when a sales assistant approaches you in a shop?
I’m quite capable of choosing items myself or asking for help should I need it. I don’t need someone who doesn’t know anything about me telling me what I should be trying on, driving or listening to. But sales assistants still [...]

How do you know if your domain name registration quote is the best deal? With prices varying from $25 to almost $150 in Australia for one two year domain, what should a sensible business consider when deciding on the right price to pay for their online identity?
The importance of choosing the right domain name can’t [...]

For many webmasters, the goal seems to be to attract as many visitors as possible. But if these visitors don’t turn into customers, the investment you made in attracting that traffic is wasted.
When considering whether your website is successful, you need to assess your return on investment based on the number of visitors balanced against [...]

Online business and ecommerce has been with us for well over a decade. Yet, there is still a lot of resistance to the inevitable changes to classic business models that ecommerce brings.
For most businesses moving online, their business model did not change beyond adding postage and packing to their existing products. But is this enough? [...]

Domain names are the cornerstone of the internet. As the primary source of internet navigation, without domain names, your customers couldn’t get around and wouldn’t know how to find you. Also, domain names form part of a company’s identity and branding. Yet many companies make mistakes every day that can be extremely costly by not considering their domain name strategy carefully enough.

A web design error can be fixed. Software applications can be updated. But some domain name mistakes can stay with you a long time and could potentially cost your business a lot of money in lost trade or corrective measures.

If you have an online presence, consider the following five mistakes and see if you need to do more to protect your online assets.