You heard me! There are enough blog posts and articles on how to build business with SEO and Google AdWords and leveraging social media. But that’s no fun. All that money means more hassle from the accountant, pressure from the family to “invest” and difficult choices about which prestige car to buy. Much easier when your budget could only afford the cheapest option available and tax returns took five minutes.

By following these concise tips, you too can drive your online business into the ground quickly and get back to watching Simpsons reruns. D’oh!

It seems you can’t open the paper or switch on the telly these days without being bombarded with doom and gloom about the world economic collapse. Just this week, Strathfield Car Radios went into administration, 75,000 jobs were axed in one day worldwide and another major UK bank went cap in hand to the Government for billions in bail-out funds.

Yet a recent survey conducted by Sweeney research for the Quarterly Sensis Business Index in November 2008 revealed that online businesses are far more confident and prepared for growth in 2009 than the general business community. When asked about their business prospects for the coming 12 months, online businesses returned figures indicating 46% confidence compared with only 13% for all small to medium businesses.

I have a confession to make - I’m addicted to Amazon. Every month, I buy numerous books and DVDs from both the US and UK versions of the hugely successful online retailer. I now buy more books and DVDs from Amazon than I do from stores located a short walk from home.

So what does [...]

Online business and ecommerce has been with us for well over a decade. Yet, there is still a lot of resistance to the inevitable changes to classic business models that ecommerce brings.
For most businesses moving online, their business model did not change beyond adding postage and packing to their existing products. But is this enough? [...]