Anyone waiting for the backlash against Google’s continuing and irresistable rise to universal dominance may have a while longer to wait. The previews last week of Google Wave have demonstrated that - yet again - Google is shaping the web instead of merely using it and why that is the best business model in this brave new online world.

You heard me! There are enough blog posts and articles on how to build business with SEO and Google AdWords and leveraging social media. But that’s no fun. All that money means more hassle from the accountant, pressure from the family to “invest” and difficult choices about which prestige car to buy. Much easier when your budget could only afford the cheapest option available and tax returns took five minutes.

By following these concise tips, you too can drive your online business into the ground quickly and get back to watching Simpsons reruns. D’oh!

Online business and ecommerce has been with us for well over a decade. Yet, there is still a lot of resistance to the inevitable changes to classic business models that ecommerce brings.
For most businesses moving online, their business model did not change beyond adding postage and packing to their existing products. But is this enough? [...]