Every day I visit The Sydney Morning Herald online to catch up on news. Recently, these visits have become marred by rich-media overlaid advertising that seems to be focused entirely on interrupting my news-reading experience.
Some of these adverts are extremely clever in using transparent backdrops and disguising the close button to prevent the user from [...]
I have a confession to make - I’m addicted to Amazon. Every month, I buy numerous books and DVDs from both the US and UK versions of the hugely successful online retailer. I now buy more books and DVDs from Amazon than I do from stores located a short walk from home.
So what does [...]
Like me, do you hate it when a sales assistant approaches you in a shop?
I’m quite capable of choosing items myself or asking for help should I need it. I don’t need someone who doesn’t know anything about me telling me what I should be trying on, driving or listening to. But sales assistants still [...]
For many webmasters, the goal seems to be to attract as many visitors as possible. But if these visitors don’t turn into customers, the investment you made in attracting that traffic is wasted.
When considering whether your website is successful, you need to assess your return on investment based on the number of visitors balanced against [...]
Domain names are the cornerstone of the internet. As the primary source of internet navigation, without domain names, your customers couldn’t get around and wouldn’t know how to find you. Also, domain names form part of a company’s identity and branding. Yet many companies make mistakes every day that can be extremely costly by not considering their domain name strategy carefully enough.
A web design error can be fixed. Software applications can be updated. But some domain name mistakes can stay with you a long time and could potentially cost your business a lot of money in lost trade or corrective measures.
If you have an online presence, consider the following five mistakes and see if you need to do more to protect your online assets.
