If you have an online commerce site and you are running an Adwords campaign and you do not have conversion tracking installed then read on because you need to utilise this great feature of Adwords. Conversion tracking provides invaluable site usage statistics that helps online commerce sites track purchases and sales to better measure return on investment (ROI).

It seems you can’t open the paper or switch on the telly these days without being bombarded with doom and gloom about the world economic collapse. Just this week, Strathfield Car Radios went into administration, 75,000 jobs were axed in one day worldwide and another major UK bank went cap in hand to the Government for billions in bail-out funds.

Yet a recent survey conducted by Sweeney research for the Quarterly Sensis Business Index in November 2008 revealed that online businesses are far more confident and prepared for growth in 2009 than the general business community. When asked about their business prospects for the coming 12 months, online businesses returned figures indicating 46% confidence compared with only 13% for all small to medium businesses.

Every day I visit The Sydney Morning Herald online to catch up on news. Recently, these visits have become marred by rich-media overlaid advertising that seems to be focused entirely on interrupting my news-reading experience.
Some of these adverts are extremely clever in using transparent backdrops and disguising the close button to prevent the user from [...]

I have a confession to make - I’m addicted to Amazon. Every month, I buy numerous books and DVDs from both the US and UK versions of the hugely successful online retailer. I now buy more books and DVDs from Amazon than I do from stores located a short walk from home.

So what does [...]

Like me, do you hate it when a sales assistant approaches you in a shop?
I’m quite capable of choosing items myself or asking for help should I need it. I don’t need someone who doesn’t know anything about me telling me what I should be trying on, driving or listening to. But sales assistants still [...]