Unfortunately, many business people make the mistake of simply creating a website or setting up a Facebook page, then sit back and hope for traffic to visit the sites. After a short time of little, or no activity on their sites let alone conversion to sales, they conclude that the internet is a waste of [...]

Search Engine Optimisation, articles on usability, optimising for websites Sydney.

This is an example of writing content purely with Search Engine Optimisation in mind. Sure, the text will be picked up by search engines but so what? It provides nothing useful to the reader and eventually will lose any ranking advantage it gains when no one navigates to your website and provides you with the ultimate online testimonial: a link back to your site. More importantly, you are wasting valuable time and resources attempting to exploit the system.

Search engine optimisation (SEO) is a continual battle against your competition. You may be number one today, but tomorrow your competition may implement a new strategy and push you down the ladder. This constant race to the top is one of the least understood factors of SEO. Many clients believe that once they have achieved [...]