These days, fewer people are using The Yellow Pages to find businesses in their local area. It is far quicker and more convenient to simply do an online search. This means that people trading in the real world, as well as online, need a web presence. Not only that but they need their business ranking [...]

Search Engine Optimisation, articles on usability, optimising for websites Sydney.

This is an example of writing content purely with Search Engine Optimisation in mind. Sure, the text will be picked up by search engines but so what? It provides nothing useful to the reader and eventually will lose any ranking advantage it gains when no one navigates to your website and provides you with the ultimate online testimonial: a link back to your site. More importantly, you are wasting valuable time and resources attempting to exploit the system.

You heard me! There are enough blog posts and articles on how to build business with SEO and Google AdWords and leveraging social media. But that’s no fun. All that money means more hassle from the accountant, pressure from the family to “invest” and difficult choices about which prestige car to buy. Much easier when your budget could only afford the cheapest option available and tax returns took five minutes.

By following these concise tips, you too can drive your online business into the ground quickly and get back to watching Simpsons reruns. D’oh!

Search engine optimisation (SEO) is a continual battle against your competition. You may be number one today, but tomorrow your competition may implement a new strategy and push you down the ladder. This constant race to the top is one of the least understood factors of SEO. Many clients believe that once they have achieved [...]